A few years ago, I would never have thought there’d be a time when I’d find the topic of grocery shopping even remotely interesting, but these days it seems I can talk for hours on the subject.
Food and cooking have become major aspects of my life, which means by default that shopping has too. It’s intriguing to me that people tackle this task so differently. I’m endlessly curious about where people shop for food, when and how often. Do they fill their baskets online or in store? Are they loyal to one of the big supermarkets or do they try instead to support high street independents? How much do people spend, do they plan meals in advance and write shopping lists, or do they purchase on a whim or according to what looks good or is on offer?
I was asked recently by mySupermarket if I’d give their website a whirl to do my grocery shop. I had thought about giving them a try several times over the last year or so but to be honest I’d just never got around to it. I’d fallen into a routine that worked for me, and it was never the right time to try something new. So when I was asked to review what mySupermarket has to offer, I was interested in seeing if it would be enough to make me change my routine, and this seemed like a good excuse to ask others about their shopping routines.
So I posed a few questions on Twitter the other night. It would appear there are others out there who like talking about shopping as much as me.
Talking shop
Becky at The Ar-Blog does her grocery shop online “every week and a half ish”. She plans all the family’s meals and comes up with a shopping list for ingredients, after checking what they already have in the cupboard. “Plus we always have £5 for treats or posh nosh,” she adds. I do like that.
Laura from Strawberries and Facecream prefers to do her shopping online too, once a week. “Can’t bear taking the toddler to the supermarket!” My sentiments exactly. Laura’s a fan of Ocado where she says “the customer service is second to none and the food is always soopa fresh.” She also tries to meal plan to save money. “I watched some @jamieoliver Save programmes and it really inspired me.”
Likewise Emily from A Mummy Too does her shop online. “I do weekly after food planning and always from Asda as we invest in the regular delivery pass.”
But shopping online isn’t popular with everyone.
Lizzie aka @Mrs_Gaffer likes to do her shop at Tesco, or perhaps Asda if she’s nipping out to pick up extra bits in her lunch hour. She says she “tried online but prefer to choose my own veg etc. Sadly we’re creatures of habit.”
Sian from Fishfingers for Tea always used to do her food shopping online but she now finds “going to Aldi saves us so much money that I struggle to justify doing it online now!” Sian shops once a week with “milk top ups in between.” While most of the groceries comes from Aldi, she doesn’t mind a bit of shopping around, either at the market or places like Home Bargains, when she knows she can get certain things cheaper.
It sounds to me like Sian has got grocery shopping down to something of a fine art. She does her Aldi shop in about 20 minutes and the rest of her shopping takes no more than half an hour across the week. Of course, it probably helps that she produces a meal plan first, which takes around 45 minutes.
And many of us combine online with ‘real’ shopping, like The Ginger Gourmand: “Ocado for store cupboard stuff every 10-14 days. Fishmongers, markets, greengrocer etc at weekend.”
Some people are verging on the regimental when it comes to their shopping…
Ruby aka @RubyKnickers says, “Always Tesco, always online, always delivered on the same day at a similar time.”
While others are a little more laid back or, dare I say, haphazard…
Kirsty from Eeh Bah Mum says, “Ideally: weekly. Realistically: when I need stuff. In all honesty: halfway through cooking it.”
When Michelle from Utterly Scrummy Food for Families took me through her shopping routine, it sounded uncannily similar to mine. “We shop weekly with Asda, we’ve got a delivery pass,” explains Michelle. “I’ve got the menu planning and online shopping down to 1 hour maximum. I always do a stock take first too, so I don’t over-buy and look at our schedule for the week – work, school stuff, meetings etc. I dump stuff in the basket midweek to secure a slot, then amend once I have planned.” Other than the fact I tend to use Ocado or Sainsbury’s, this could be a description of how I do my weekly shop.
We all have our own ways of filling our cupboards and fridges with food, designed around all kinds of individual factors – from work and family to the fact that the shop on the other side of town has an amazing offer on pickled herring or our heads cave in if we are forced to spend more than five minutes in a supermarket with small children. But something that seems to unite most of us is cost. We are all looking to save money and pick up a bargain.
What is mySupermarket?
The primary aim of the mySupermarket website is to help shoppers save both time and money by comparing prices from all the main supermarkets. There are three main ways people use the site: you can order your basket online, print your basket as a shopping list and take it with you to your local supermarket, or simply use it to compare different supermarket prices online. They’ve also launched a new mobile app, mySuperlist, which gives you another way to ‘shop on the go’.
I don’t really know why I hadn’t thought of trying them before because, when I think about it, the whole concept fits beautifully with how I shop already.
My routine is to do an online shop once a week, quite often with a glass of wine in hand, after first putting together a meal plan (I’m a huge advocate of the meal plan – take a look at my very first blog post), and after checking what supplies we already have in and what we’ve got coming up in the diary.
I tend to switch between Ocado and Sainsbury’s. Why? Well, because I haven’t worked out which is cheaper, and because only Ocado offers certain products we like, while other things I can only get at Sainsbury’s. Ocado, for instance, sells the perfect kabanos sausages for hiding a tablet in to feed to the cat. Don’t ask.
Switch and save
I was vaguely aware that mySupermarket allowed you to compare prices, but I assumed it would only really be helpful for comparing individual items. I didn’t fancy the idea of going to several different stores to get the cheapest deals on different products. It turns out the beauty of mySupermarket is it allows you to do an entire shop, all the while providing a running total of how much your basket would cost at both your chosen store and each of the others available in your area.
The price comparison above was from our Christmas shop. I’d never spend this much normally, but it was to last us nearly a fortnight and there were a fair few luxury items in there.
I was worried it would prove difficult learning my way around a new site, but I was pleased to find mySupermarket is extremely easy to use.
I started off by importing all my favourites from my Sainbury’s online account. Discovering I could do this was a huge relief, as I really couldn’t face the idea of starting over again from scratch. I then did my shopping as I usually would; first of all going through the things I needed for the meal plan I’d prepared for the Christmas and New Year period, and then going through my list of favourites for all the usual household items we get through, such as loo paper and washing up liquid.
And all the time, the tally in the right sidebar was showing me the total cost at Sainsbury’s compared with the other stores. I found it quite exciting to see how the totals varied – the store in ‘first place’ switched frequently between Sainsbury’s and Asda. Ocado (my other usual online store) sat resolutely in bottom position pretty much from the start. The final difference between Sainsbury’s and Asda wasn’t huge, but I was shocked at the difference between Sainsbury’s and Ocado which was almost £30. I’m now not sure if those kabanos sausages are special enough to persuade me to do my entire shop there in future.
Swap and save
The other element I was rather impressed by was the way in which mySupermarket suggests smart swaps and replacements while you shop to help you save even more money – either by trading down or buying more to make a bulk saving.
Finding the best deals can take a lot of time and effort when you are shopping online normally, and so I found I used this function quite a bit. There were times though when I didn’t like the cheaper alternatives provided, generally when I was looking at meat for instance and the swap and save items would not be free range. But probably seven times out of ten, I went with the cheaper option and ended up saving a fair whack.
Shopping list
I also liked the shopping list function. Rather than searching for items individually, one after the other, you can simply type in a long list – ideal when you’re going through the ingredients needed for your meal plan or a particular dish, and then mySupermarket searches for them all at once.
Savvy buys
‘Savvy Buys’ is another useful offering from mySupermarket. This brings up any products that are more than 30% off their average price at that store. You’ll never find this kind of information promoted by individual supermarkets. Quite often I discovered they’re not actually promoted by the supermarket as special offers, so they would otherwise be incredibly easy to miss.
All in all I was extremely impressed with mySupermarket. I successfully saved £34 on my first shop, which is definitely not a sum to be sniffed at. I have since shopped using mySupermarket again; the next time I saved £13 but this was a much smaller shop, and again Sainsbury’s came out cheapest and Ocado most expensive.
The only slight issue I have with mySupermarket is that you must complete your full shop when you book a delivery slot. What I usually do, just like Michelle from Utterly Scrummy above, is to grab the slot I want and bung any old items in the basket to secure it. I then come back nearer to the delivery date, once I’ve prepared my meal plan, to do the shop properly. You can’t do this with mySupermarket at the moment, but when I mentioned this they said they’re aware that many people shop like this and their developers are working on ways to incorporate this functionality in the future. So that sounds promising.
I plan on sticking with mySupermarket for my weekly online shop. It turns out that what they have to offer is enough to make me change my usual routine, but to be honest that really isn’t a massive change as it fits so neatly. I genuinely look forward to using mySupermarket so that I can continue to find the best deals easily and saving lots of lovely dosh.
Have you used mySupermarket? Has it saved you money on your grocery shopping?
Disclosure: This is a sponsored post. mySupermarket paid £50 towards my first shop using their website in return for a review. All views expressed are completely my own and are 100% honest.
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