In the space of six short hours I successfully managed to quadruple my blogging know-how, and at the same time got to meet a whole host of very lovely and down right inspirational food and family bloggers.
There’s no way I could share here all the tips, gems and nuggets I picked up, so instead I’m whittling them down to the top ten things I learned at the Bristol Blog Summit…
1. If you’re paid to promote a brand, use no-follow links
The whole question of whether links should be ‘follow’ or ‘no-follow’ has been one I’ve been meaning to get my head around for a while now. The main thing I took away from Tom Brennan’s talk was if you’re paid to promote a brand in any way on your blog, then the links you include to their website should be no-follow, otherwise your Google ranking could be affected.
Being paid by a brand refers obviously to financial payment but can also be interpreted to mean payment in kind, such as complimentary products provided for review purposes. So my next task once I’ve finished this post is to go back through all the review and giveaway posts I’ve featured to convert all the links to no-follow. Now while this is a bit of a grey area, I think I’d rather err on the side of caution.
2. Use tabs effectively on your Facebook page
I picked up so many great tips from Cathy James from Nurture Store on using Facebook and Pinterest to build audience and boost traffic to your blog. The first is to make sure you’re putting the tabs on your Facebook page to best use and use these to direct people to your blog and your Pinterest page. Woobox is a very helpful app that allows you to do this easily. Likewise are you promoting your Facebook page via your blog, Pinterest and Twitter?
3. Ask questions on Facebook
Questions are a wonderful way to engage with people on Facebook. For some reason Facebook gives high visibility to questions and they’re more likely to show in people’s news feeds. I tried this out recently on my page and was impressed by how much interaction it generated.
4. Schedule posts and pins
It’s easy to schedule Facebook posts. Simply click on the little clock in the bottom left-hand corner of the status update box. This is ideal if you want to share timely posts with US audiences – a good time to post is between 2am and 4am. And if you want to schedule pins, Cathy James recommends PinGraphy. I look forward to giving this a whirl!
5. Share photos from Facebook to Twitter
Use the neat IFTTT service to auto-share the photos you post to your Facebook page to your Twitter stream.
6. Pin to blog board first in Pinterest
In Pinterest, your first board should be your blog board. Whenever you pin images, pin to your blog board first and then repin later to your specialist boards. I can’t believe I didn’t even have a blog board on Pinterest, so I’ve got a bit of catching up to do here!
7. Optimise images specifically for Pinterest
Increase your chances of repinning by optimising your photographs and graphics so that they look good on Pinterest. Look at any board and you’ll see portrait images stand out most. Text also works really well and it’s useful to include a watermark with your blog name. Picmonkey is an easy and versatile way to create beautiful collages, while I like using Picasa to add text.
8. With charities, make it personal
Many bloggers are approached by charities to get involved in their latest campaign, be it to raise money or awareness. But if all bloggers end up including the same stuff on their blogs, readers are quickly going to turn off and it’s not going to do you or your charity any favours.
So if you do decide to support a charity through your blog, make it personal and creative. As Christine Mosler from Thinly Spread said, make sure there’s a tie-in with the issues you’re already writing about, retain your own voice. And in the words of Annie Spratt from Mammasaurus, you know your blog and you know how to create a buzz with your readers. If there’s a charity you really like, don’t wait for them to approach you. Take your ideas direct to them.
9. Use a halogen light when photographing food
It’s a common problem for food bloggers that by the time you’ve served up your delicious meal, there’s no natural light available for taking good photographs. The advice from the wonderful Becky and Tom Arber is to invest in a halogen light, which you can get from somewhere like B&Q for just £12. You then bounce light off a nearby wall onto your dish to create a natural lighting effect. Alternatively you can use a desk lamp or even a torch. Also you should experiment with the white balance setting on your camera or use a photo editing tool like Picasa or Snapseed.
10. Blogging events aren’t scary
I can’t believe I was actually feeling quite nervous on my way to the Bristol Blog Summit. Everyone I met was friendly, interesting, down-to-earth and at the same time really rather inspirational, and I enjoyed playing the game of matching people to their blogs and Twitter handles. This was my first proper bloggers’ networking event and I can’t wait for the next one.
There is so much I haven’t covered in this post. If you want to find out more, take a look at this very useful summary of the proceedings over on Tots100, which also includes a linky to the other posts bloggers have written about the event.
A huge thank you to the uber-talented Sally Whittle and all at Tots100 and Foodies100 for organising the workshop, as well as sponsors Actimel.